Assc. Director Of Paid Social & Influencer

New York, Salary:Negotiable

About Social Chain

This is Social Chain. A global social media agency. We deliver tangible results that have a long-term transformational impact on progressive brands. We use the latest technology to drive strategy, the right minds to inspire creativity, and over 386 million people to maximize distribution. We currently have offices in Manchester, New York, and Berlin. Interested in joining us? We’re always looking out for the next generation of talent to join our expansive team of creatives. We’re not looking for generic CVs, we’re looking for originality and a proven passion that grabs our attention.

Job Description

Associate Director of Paid Social & Influencer Marketing

Social Chain is looking for a Distribution Lead to join the team. They will lead the Paid Social and Influencer Marketing team and be responsible for the operational management of those teams; reporting to the VP of Operations. Alongside this, they will be a key strategic lead on top-tier retainer accounts and work alongside Directors and Managers on securing new business. Core responsibilities include but are not limited to developing overarching strategy proposals, planning, implementing, and overseeing the execution of these, presenting plans and proposals to clients, evaluation of reports, and developing holistic strategy as a result of findings. At times there will be requirements to get stuck into some of the day-to-day, but primarily the job leans toward the operational management of the team and strategic development of our clients' paid social and influencer activity.

Core Responsibilities

  • Process & Co-ordination Planning and Execution to ensure an efficient workflow for the Distribution team (Paid Social and Influencer teams).
  • Develop and manage the Distribution team to keep them best in class, aligning with company development plans and latest paid social and influencer marketing training.
  • Key strategic lead on top-tier clients - which may include media planning, strategy deck building, and support on larger quarterly/full year analysis reporting. This may on the occasion have an element of campaign builds and some of the day-to-day 
  • Strategy overseer on all clients ensuring the team is executing plans in line with strategy and objectives. (Supported by Director)
  • Key point of contact on new business proposals for Paid Social, working with Directors and Managers on the wider team to encourage a collaborative approach.
  • Develop our Paid Social offering, as well as our influencer offering alongside your team, leads to ensure we are positioned as first in class within the industry. 
  • Maintain relationships with platform and agency contacts and ensure we are at the forefront of what is achievable through those platforms.
  • With regard to the Influencer team specifically alongside your team gather, nurture, grow and manage vetted influencers and creators to create a proprietary network of influencers.
  • Working with the VP of Operations, Introduce efficiencies and systems to best collaborate with key stakeholders in and outside of the business, to support and drive your team and their work forward.
  • Drive innovation and broader digital thinking within the team and ensure we are up-skilling wider teams on Paid Social and Influencer Marketing capabilities and services.
  • Manage budget streams and ensure teams are accountable for budget tracking and campaign optimization.

Candidate Requirements

Ideal candidate

  • Solid experience in people management and development
  • Very Strong Paid Social experience across multiple platforms
  • Strong understanding of tracking and measurement within the digital realm
  • Experience developing and leading strategy, with prior experience of understanding how these are executed
  • Has worked collaboratively with wider social teams (Organic, Influencer, Creative)
  • Keen sense of commercial acumen and understanding of profit and loss for each client and the agency
  • Consistently upskilling their knowledge around the ever-changing social landscape, paid social developments, and technologies
  • Organized and well versed in project managing campaigns
  • Desired but not essential - Strategic planning for revenue and team growth (internally)

Additional Info

Social Chain + Values:

Who are we? 

We are a global team of innovators with a track-record for leveraging owned media, technology, and insights to build brands that earn a meaningful share of people’s lives. With 750+ employees across 24 offices worldwide.

Who are you? 

  • First: You demonstrate a refusal to come second with an inherent need to stay ahead and encourage others to adopt this spirit too. 
  • Fearless: You shun complacency and strive for innovation in a world of saturation. 
  • Ever-changing: With a passion for media, you strive to stay ahead of a landscape that is constantly changing.

Why Social Chain?

  • Joining Social Chain means becoming part of the Social Chain family! You’ll get to work with an incredible team of dedicated, collaborative, hilarious, and kind people. We put the happiness and prosperity of our team members first, always. 
  • The chance to work with a global team of innovators with a track-record for leveraging owned media, technology, and insights to build brands that earn a meaningful share of people’s lives. 
  • Our mission is to put the brands we work with at the forefront of what’s possible through first, fearless, and ever-changing social-first campaigns.